Stack
Next.jsTypeScriptTailwind CSSFramer MotionLocomotive ScrollReact
Overview
A brand and narrative design website built to position a creative studio as a strategic partner for founders and brands, reworking a familiar agency-template structure into a distinct editorial identity. Built around large editorial typography, a restrained color palette, and a brand-led narrative rather than a generic portfolio layout, with scroll-driven layering and motion carrying the premium positioning through the whole flow.
Challenge
The starting point was a familiar agency-template structure, which made the real work both subtractive and additive at once: stripping out the visual habits that make agency sites feel interchangeable, while building a custom brand composition distinct enough to read as original rather than borrowed or stock. That had to be balanced against the site's actual job - the editorial restraint that makes a brand feel premium tends to fight the visual urgency that makes a CTA convert, so the hero and pitch sections needed enough polish to feel ambitious without tipping into clutter.
Outcome
Shipped as a fully custom editorial site: large-format hero typography, a restrained premium palette, Locomotive Scroll-driven layering with Framer Motion, and a homepage flow rebuilt around the studio's own brand narrative rather than a generic section-by-section template.
